As Tarot readers, we can’t reach everyone. And more importantly, do you really want to read Tarot for everyone? I didn't think so. That's why knowing your ideal Tarot client is so important. It saves you time, money, and energy. And it ensures that you're working with the right client and not just anyone – doing your absolute best work within your zone of genius.
In this episode of the Biddy Tarot Podcast, I’ll give you my top three tips for finding your ideal tarot client.
In this episode, you’ll find out:
- How you can determine your value as a Tarot reader
- How to find your ideal Tarot client
- How to define your unique Tarot style
You’re listening to the Biddy Tarot Podcast, and this is Episode 132: 3 Ways to Connect with Your Ideal Tarot Reading Client.
Welcome to the Biddy Tarot Podcast, where you'll learn how to connect more deeply with your intuition and live an empowered and enlightened life with the Tarot cards as your guide.
Listen as Brigit and her guests share their very best tips and strategies to help you read Tarot with confidence. Now, here is your host, Brigit Esselmont.
BRIGIT: Hello, and welcome back to the Biddy Tarot Podcast. As always, I’m excited to talk with you about Tarot!
Today, we’re dipping into the Biddy Tarot Podcast archives, and I’ve found an episode that speaks to those folks who are starting to think about:
- How do I take Tarot out to a bigger audience?
- How do I go from just reading for myself or maybe some close friends to starting to read for people who I may not know, or maybe they’re friends of friends?
- Or even to that point at which I’m going to start reading for payment as a professional Tarot reader?”
So, today’s podcast episode is 3 ways to connect with your ideal tarot reading client. This doesn’t mean that you have to be asking for payment to get value out of today’s session. It doesn’t. This is very much about helping you connect with:
- What’s your value as a Tarot reader?
- What’s your style?
- And who do you do your best work with?
Regardless of whether you're taking payment for readings or if you're just thinking about how to start doing Tarot for other people, then listen to this episode because it’s going to really help you along in your journey.
Now, before we get into it, I want to celebrate a couple of five-star reviews that have been left on iTunes, which as always, I truly, truly appreciate.
The first one is from Christine Alice, who is also here in Australia. In fact, she says:
“Loving this podcast—and it’s Australian! I have only just come to wanting to read Tarot cards. I’ve always been fascinated, but I wondered if it was for me. Each podcast is packed full of really useful information, and I’m so enjoying finding out about all aspects of Tarot. Thanks, Brigit! I’m up to podcast 25, so I have lots more to work my way through over the Christmas break. So many podcasts that I listen to are from America, so I love that this one is local.”
Thank you so much.
Now, I know Christine just mentioned the Christmas break. This is a review that Christine left a few months ago now, actually. We typically record quite far in advance, so sometimes we match that up with our reviews.
So, without further ado, I want to get this podcast episode kicked off, so let’s get into it!
3 WAYS TO CONNECT WITH YOUR IDEAL TAROT CLIENT
Let’s say you're a Tarot reader, and you’d love to read Tarot for everyone, right? Well, that’s great, but I do have one question for you…
How exactly are you going to reach everyone?
You see, it takes time, it takes money, and it takes energy to find just one Tarot reading client, let alone everyone.
And more importantly, do you really want to read Tarot for everyone?
I mean, do you really want to read Tarot for that lady who says she’s interested in a reading, but she doesn’t actually believe in all that airy-fairy mumbo-jumbo?
Or that young guy who just wants to know if he’s going to hook up over the weekend?
Uh-uh. I didn’t think so.
That’s why knowing your ideal Tarot reading client is so important.
It saves you time, money and energy finding clients, and it ensures that you're working with the right client and not just any client, doing your absolute best work within your zone of genius.
So, how do you figure out who your ideal client really is?
Well, that’s what we’re talking about today, and I’m going to share with you 3 ways that you can connect with your ideal Tarot reading client.
Now, if you're listening to this and going, “Brigit, I don’t have clients! I’m not a professional Tarot reader just yet!” I actually recommend going and listening to this episode as well, because it’s not just for paying clients that this is important but even just friends and family.
Having an idea of who your ideal client is and how you can best serve them will help you decide when it’s a good idea to read for somebody and when it’s not.
I mean, I’m sure you’ve probably had a friend where you’ve gone, “Oh, I just don’t feel like this is quite the right fit. They have different expectations.” But you go ahead and do the reading anyway, and you think, “Oh, that did not feel good.”
So, whilst I’m talking about ideal Tarot reading clients, which implies the paid clients, this can also apply to really anyone that you read Tarot with, and getting clear about who it is that you can serve the best and who you really gel with when reading Tarot.
All right, so let’s dive into these 3 ways…
#1 HAVE A CONVERSATION WITH YOUR FAVORITE CLIENTS.
I want you to think about three clients you’ve absolutely loved working with.
Maybe they’re super loyal clients who have been seeking Tarot readings with you for years. Or maybe they’re clients who totally energize you when you're working with them. Maybe they’re even your highest-value clients, like the people who have spent the most money with you.
Select those three dream clients right now, and write down why you picked them.
- What makes them so amazing to work with?
- What do you know about their demographics, like their age, gender, occupation, where they live and so on?
- What do you know about their beliefs or their values and their mindsets?
- Are there some common elements and themes across these three superstar clients?
Really get into who they are as people, their stories and those common threads between all three.
Now, here comes the fun bit…
What I also want you to do is set up a time to have a 15- or 30-minute conversation with each of these three clients. You might chat with them over a coffee or a glass of wine if they’re in your local area, or maybe you just jump on Skype or the phone with them. Maybe you could offer them a quick reading as a way of saying “thank you.”
Now, the whole idea of this conversation is to get to know your ideal client. Really find out:
- What are their hopes and dreams?
- What are their biggest challenges in their lives?
- Why did they choose to work with you and not somebody else?
- How can you continue to support them?
You really want to open up this conversation and, again, just get to know them. Get to find out what makes them tick. Where does Tarot come into their life? How are they using Tarot to help support them to make good decisions or navigate their challenges or manifest their dreams and so on?
When you’re having these conversations, make sure you take lots and lots of notes. Or better yet, ask for permission to record the conversation. That way, you're going to start to build up a really rich profile of your ideal client. You’ll get an idea of their demographics but also how they think, what their biggest problems are and how you can best serve them.
For bonus points, you can probably also discover what their leverage points are for having a reading with you.
What’s that decision that happens that says, “I need to go and have a reading with this person?”
Maybe you can ask one of your clients, “Do you remember the last reading that we had? What was it that made you go, ‘Yep, I’ve got to have this reading?’” What was that thing just before they clicked the “Buy Now” button or picked up the phone to have a reading with you?
That’s an awesome leverage point that you can then use with future prospective clients as well.
And, you know, the best thing out of all of this is if these are really your dream clients, they’re going to just love having this opportunity to chat with you outside of a formal Tarot reading. I think they’re going to really appreciate that you care about them and you want to get to know them more. Think of it also as a way of building up that loyalty and creating connections with your clients.
Now, of course, don’t treat it as a one-off! Do this every 6 months, every 12 months, or whatever it might be, just to stay connected with “Who is this person that you do really great work with?” and “How can you continue supporting them?”
Here’s the second way for connecting with your ideal Tarot reading clients.
#2 RUN A SURVEY WITH YOUR COMMUNITY.
If you’ve got a larger group of followers and you want to understand the common themes amongst this group quickly and easily, then a survey can be a great way to do it.
For example, you might have a couple of hundred people on your email list—or even better, a couple of thousand. I know where you're starting, and a couple hundred is a good place to start. Or you might even have a couple of hundred people on your Facebook page.
Whatever it might be, as long as you’ve got a good group of people who support you and love your work and are gathering around you, it’s great to reach out to them and ask for their ideas and their thoughts.
Here’s exactly what you can do…
You can create a survey and use something like Google Surveys. It’s really simple to use, and it’s free, and you get all of the data that’s really easy to download.
Then ask your community a series of questions about themselves, similar to what you might ask if you're having a one-on-one conversation, but with some more quantitative responses.
For example, it might be: “What keeps you up at night?”
Then you could have a checkbox for relationships, work, finance, personal development, or whatever it might be. Choose a few things, and then they can select them.
You can also have a few general free-text questions, like “In what situations do you turn to the Tarot cards for insight? Or if we’re on the phone together, what would be the number-one question you would ask me?”
Or maybe even “What is that thing that would help you decide that you want to have a reading? When you last had a reading, how did you know you needed that reading?” can be very interesting.
You might also want to get into some of those demographic questions as well like “What impact does Tarot have in your life?” Just really get into understanding who they are and how they see the world.
Now, if you’ve already got an idea of your ideal client types, you can actually ask your community to self-select which type they most identify with.
For example, at Biddy Tarot, we have three main categories:
- Tarot beginners
- Aspiring readers who are actively reading Tarot and learning
- And then we have professional Tarot readers
When we’re doing surveys, we’re often asking folks to self-select into one of those three categories. That way, we can then split up the results and understand:
- What’s special about our Tarot beginners? What’s really on their mind?
- What’s special about our Tarot professionals, for example?
So, do that with your audience, if you’ve got a good idea of your different audience segments, and you’ll get some even more rich data that you can then work with and use to attract the right people into your space.
Now, let’s move on to our final way to connected with your ideal Tarot reading clients. This is perhaps a little bit more out there, but I know you guys. I know that this will just be like, “Oh, yeah, that’s easy and fun.”
Here it is…
#3 CONNECT ENERGETICALLY WITH YOUR IDEAL CLIENT.
This one is very powerful and works incredibly well for Tarot readers in particular, thanks to our honed intuition.
Here’s what you can do…
Just close your eyes, take a few deep breaths, and a take a moment to notice how relaxed and at peace you feel.
Now imagine a time when you were working in your zone of genius with a client. Perhaps you were doing a Tarot reading or even teaching Tarot or something completely different, that time when you felt like, “Wow, I’m giving so much value here, and maybe this is really changing this person’s life.”
Just picture that time. Take note of what makes this situation really special and unique. What are you creating with the client? What’s happening here? What energy do you feel?
Just breathe in that scene as you're doing this reading perhaps for your favorite client. Just see what’s happening.
Then think about:
- What do you know about this person?
- Who are they?
- How old are they?
- What do they do for work?
- Are they wealthy, or do they just have enough to get by?
- What else do you know about them?
Now think about that specific person you were working with. Look into their eyes and feel your heart connect deeply with their heart. Connect with their energy and their inner essence.
- What do they believe about the world?
- What’s important to them?
- What are their goals and their aspirations?
- What do they struggle with?
- What do they fear?
- Why do they come to you?
- How can you best help and support them?
- What makes them different to every other person you’ve worked with?
Wonderful. Now just say thank you to this person for sharing their energy with you, and when you're ready, you can open your eyes.
Now, of course, I’ve gone a little bit fast through that one, but you might want to do it in your own time and, really, just take time to truly experience what it feels like to have that ideal client sitting across from you, and to take in that scene, but also to take in their energy and connect with them energetically and intuitively.
There might not be a specific real person, but there’s someone in front of you as you're sitting there, reading the Tarot cards and feeling amazing about it. Just drink it in and just see what comes to you, particularly on an intuitive level.
Remember, you’re a highly intuitive person, so I know that you can do this.
Write down everything that you’ve learned about your ideal client during this visualization. Think about what new information has come to you. If you’ve done the first and the second way, you’ve certainly looked at things at a more rational level, and that’s good, but this is your opportunity to get more into the intuitive space and to dive deep into your subconscious and see what comes up that way. This is often where the most powerful insights come.
I actually lead the Grow Your Tarot Business Online students through this meditation, and it’s just amazing to see what new information that they get from it. Even that act of visualizing your ideal client sitting there, right in front of you, can be incredibly powerful. You're creating the space for that to really come into fruition and become real for you.
OK, I’ve gone through the 3 ways, and to recap, those are:
- Have a conversation with your favorite clients.
- Run a survey with your audience.
- Connect energetically with your ideal client.
Now you know who your ideal client is. Now what do you do?
Well, it’s time to integrate that new knowledge into your website, your marketing materials, your blog posts, your newsletter, your social media updates and so on. Really speak to the heart of your ideal client through your various platforms and engage with them on an authentic level.
Go where your ideal clients hang out, and really be useful, because you already now know what they need and where you can step in and support them.
So, go out and be really, really useful, and make strategic choices about where you spend your time and who you choose to connect with. If you know that you can help women going through relationship struggles, don’t go and spend your time over in a Facebook group that’s full of young men who are interested in cars or what have you.
Think about “How am I going to spend my time in those places where my ideal clients are?”
And at the end of the day, if you're trying to reach everyone, I want you to remember that you’ll end up engaging with no one. But if you reach out to the people who value your services and with whom you do your best work, that’s how you’ll create magic.
There you have it. I hope you enjoyed that podcast episode all about how to find your ideal Tarot reading client.
Now, I have a special invitation for you if you're starting to feel a little bit excited about possibly stepping into becoming a professional Tarot reader, or maybe you're already there and you want to figure out how you can make it even more successful.
Overcome the 4 biggest money-making blocks all intuitives & creatives face
I want to invite you to this free masterclass, which is all about how you can create an online Tarot business that feeds your souls and supports your life!
You can register here.
You're also going to hear a little bit about my special program called Grow Your Tarot Business Online, which gives you a hugely solid foundation to growing a Tarot business.
Check it out here.
All right, I hope you have an awesome week, and I can’t wait to connect with you again very, very soon. Bye for now!